Archives for tweetdeck

4 Tips to Organize your Social Media

As your business grows you will likely find that the processes you meticulously created and maintained in the beginning of your of your business is likely getting cluttered, messy and generally disorganized as your business grows. This is true in regular business as it is in social media.  So as you go through your emails and stick them in folders, update your calendars and finally make that list of all your passwords, take a moment to organize your social media.

How to organize your social media

1. Create lists in Twitter– This is one of the easiest ways to streamline your social media experience as well as increase productivity and your effectiveness. By adding people to lists you are making it much easier for you to consume the information they are tweeting. Your lists can be organized by topic, friends, business or trends.

2. Start using Tweetdeck or Hootsuite– These are both third party apps that help you manage your Twitter(s). You can have columns that show you your mentions, DMs, timeline and yes even your lists. This makes browsing your Twitter activity quick and easy.

3. Set a schedule– This is one of the hardest parts of managing your social media, which is managing your time. Set thirty minutes in the morning and afternoon to check on your Twitter and Facebook. You have all night to watch all those funny Youtube videos that your friends are posting. But during the day you need to focus. So give yourself time limits and create a schedule for what you do. For instance, in the morning I get the link for my most recent blog and I put it on LinkedIn and share it on Facebook. Once I am done with sharing, I go about checking my messages and mentions/DMs, then I look for some engagement. But I have a set routine so I can make sure I get everything done, and do it efficiently.

4. Syndicate your Blog– Through tools like socialoomp you can easily set your blog to automatically tweet out your link for you a few times a day. This will save you the time of scheduling or going onto Twitter to post. If you are not using your blog as the primary source for posting, and you do engagement on Facebook, you can also syndicate your blog post on Facebook. Tools like networked blogs will post your blog link to your page or your profile.

New Twitter Photo…bucket

Twitter has finally made it possible to upload photos directly onto their website. Previously third party applications like, yFrog and Twitgoo had dominated this aspect of the application. But ever since the company bought out the primary third party desktop client, Tweetdeck, in May, they have been being more proactive in their use of third party technology.  It is looking like the company is trying to corner the market on total Twitter solutions. Though with their simple API and a host of companies trying to find bigger and better ways to use and harness Twitter, it is unlikely that they will be able to eliminate, or even dominate, the third party apps.

The user interface is simple. You just click the little camera and chose the picture you want to upload.

Twitter Picture

Twitter Picture

After you add the pic you will see it in the lower corner. This lets you verify what the image is. But it does post it as a link in the tweet, not an image in the tweet.

Picture Tweet

When you click the link it opens up a new window to show you the picture. Not quite a picture display in the twitter stream, but it still keeps you on Twitter.

Twitter Picture

Overall it is a nice addition to the Twitter mainframe.

Twitter gets fancy with some new updates

Twitter has just announced a new feature. You now have the ability to see your friends’ timelines. Essentially what this does is let you see what your friends see when they login to their Twitter.  The argument for this is that if you are following an influencer you might be interested in the type of tweets they are interested in, in order to expand your network or learn from their Twitter style. The reality is that most of the people who are considered influencers follow a lot of people, so it is unlikely that they use their primary timeline for monitoring their feed. They more likely use lists to follow the people they are truly interested in.

List are something you have always been able to view, unless the person has set the list as private.  So in essence, you have always been able to see the feeds of the people in your influencers’ timelines, or at least the ones they pay attention to.

The new “friends timeline” feature is being rolled out slowly across Twitter. Most people do not have it yet and as more people get it I am sure we will start seeing some feedback.

Fancy Twitter BirdThis is the third big announcement from Twitter in the past week.

Earlier this week they announced the acquisition of Tweetdeck, a third party app that is used for managing your Twitter account. Tweetdeck is a favorite among marketers, promoters and companies that need to monitor multiple Twitter streams. It is great for monitoring engagement and lists. In fact, I use it!

Twitter also changed their email notifications to be more robust. Now when someone mentions you or gives you a retweet, Twitter will send you a notification to let you know. It is great to be able to keep up with your Twitter via email, though if you are like me and don’t like your inbox being filled with notifications, I would suggest turning off the option in your Twitter settings.

So it was a big week in the Twitterverse, but for many of us these changes are not really affecting the way we will continue our engagement. But it did answer the question about why so many people were having issues with their Twitter, like their profiles not showing any tweets or showing no followers…it was all due to the updates. Now they are done and hopefully things will return to business as usual.

 

Chats on Twitter: Using Tweetchat and Tweetdeck

Twitter Chats are a great way to engage in a conversation with your community. Twitter bird with a bullhorn

I use one of these two ways to participate: Tweetchat or Tweetdeck

Tweetchat

  1. Go to tweetchat.com
  2. Login with your Twitter account
  3. Type in the name of your chat, e.g. #agchat #seedchat #blogchat

The nice thing about Tweetchat is you can control the user interface. You can speed up or slow down the refresh rate which means that you can control how fast the tweets are coming through, making it easier to keep up with the conversation. You can even pause the feed to give you time to respond to someone. Fonts can be made bigger or smaller for easy reading. And of course you still have all the regular Twitter functions for interactions.

Here is a video that will walk you through Tweetchat:

 

Tweetdeck

Tweetdeck is a third party application that lets you use Twitter from your desktop. You need to have Tweetdeck installed on your computer in order to use it for chats.

Here is a video that will show you how to follow a hashtag using Tweetdeck:

 

Using TweetDeck to follow Twitter Hashtag Chats from Tom Martin on Vimeo.

 

A Tweet more than 140 is called a blog

Eggs and Toast with the twitter and Facebook logos on them
Is your social media consumable? Tweets are popular because they are short and easy to digest. Will making them longer remove the primary value?Tweetdeck is introducing the long awaited Deck.ly. It is their desktop Twitter application that will allow you to post more than 140 characters in Twitter.  Sound great? Not to me, and I’ll tell you why.

Twitter is a micro-blogging platform limited to 140 characters.  (Micro-blogging….hey, isn’t that smaller than mini-blogging?) It means that you are basically limited to one thought, and that thought is limited by length.  This forces people to be concise, or get creative with acronyms. It also lets people consume each other’s thoughts and expressions in easily digestible chunks.

The easily digestible factor is what has made Twitter so popular.  We can absorb incredible amounts of information when it is delivered 140 characters at a time.

Longer tweets defeat the purpose. Not to mention that the Twitter platform, overall, does not support it. So if you are looking at longer tweets from Tweetdeck, you will not have any issues. However if you are viewing from Twitter.com, you will have to click a link to see the full post. This means that you will be taken to another web page to actually view the full tweet.

And don’t think that using Tweetdeck will exclude you from “read more” links.  If someone writes a small book in their Twitter feed you will still be given a “read more” link if it exceeds the amount of space Tweetdeck has given for the increased post size, which is double height.

People don’t like the “read more” link.  They get annoyed if a pic takes them off site, much less if a tweet does.  I see people tweeting about how they do not really want to click a link to read the last 4 words of your tweet. Many just won’t bother.

Essentially this development promotes people tweeting on Tweetdeck and using their apps. Although their platform supports longer tweets, if they are more than 280 characters (resulting in the double height post) you will still have to “read more.” If you use Tweetdeck your Twitter experience will not be terribly disrupted. A good question to ask is: how much of your audience uses Tweetdeck? Is that a question you can answer?  I know I can’t.

Are you willing to possibly ostracize a potentially large part of your audience to get a few more characters in your tweets?  From a marketing standpoint, this is not a great idea. This also makes me wonder if I am going to have to start paying closer attention to the length of my tweets, to make sure I am not exceeding the 140 character limit unintentionally.  I love using Tweetdeck. It has been a valuable part of my social network management. However, if I have to be aware of every tweet because I might be exceeding the general limit, it might become more cumbersome than helpful.

From a re-tweet point of view, longer tweets cause problems.  People are less likely to re-tweet if your original tweet does not fit into the 140 character allowance. This means that your tweets should actually be less than 140 characters to leave room for re-tweets.

If they are longer, and the person is not using Tweetdeck, then will they still re-tweet you?  If people aren’t willing to click a “read more” link are they willing to re-tweet one? Are you missing engagement and networking opportunities because your tweets are too long?

People consume tweets the way they do because they are short and easy to grasp. Maybe it plays well into our techno-driven ADD. Longer posts actually defeat the purpose and effectiveness of Twitter.

In short, if you have more to say…blog.

Using the Best Buy way to sell on Twitter

In a previous life, (okay, maybe a year ago) I’d help sales people build relationships for their business through Twitter. As a former sales rep for the Albuquerque Journal, Clovis News Journal, and Best Buy, I modeled my sales process after one of the best businesses using Social Media and Technology.

Thank you, Best Buy and the Blue Shirt Crew.

To share a couple of thoughts from a presentation I called “How to Close the Sale Through Twitter,” here are some pointers about executing a good sales strategy while incorporating Twitter into the process.

Stage One: CONTACT

When first initiating a conversation through social media, topics related to business are discouraged while getting to know a prospective customer. However, within due time, find a way to open up the opportunity to present your product or service. I recommend opening up that gateway privately (Direct Messages or Replies) so you can protect your reputation as a strategic sales person – not a desperate one.

Stage Two: ASK

Through responses and tweets, ask general questions or ask about an appointment. If your product or service requires an explanation of 140 or more characters, which it most likely does, ask for an appointment. By doing this, or asking questions, you’re producing interest and intrigue through Twitter.

Stage Three: RECOMMEND AND EXPLORE

You’d obviously close your sales presentation by recommending your products and asking for the sale. However, I caution those selling high-dollar investments to think carefully about trying to complete the sale through Twitter. As much as Twitter can be a relationship building tool, it is easier for someone to tell you “no” in front of a computer than in person.

Don’t forget – when you’re face to face or behind TweetDeck, be polite, look good (looks go a long way in this business), and be passionate and confident about your product.

Good luck my fellow sales people. I bid you good Tweeting.


Profile picture of Kristelle SiarzaKristelle Siarza is a marketing professional in the Albuquerque area, currently working for the Associated General Contractors – New Mexico Building Branch.  As one of the youngest marketing professionals at the age of 24, she has much experience with networking, social media, and advertising. You can find Kristelle and read about her shennanegans here.

 

* This blog post was also posted on Kristelle’s blog.

Making a list, checking it twice…

Santa checking his list

Adding people to a list can help you grow your network and improve your engagement. Are you using lists to help your Twitter presence?

Lists are an important tool in Twitter. They can help you keep an eye on the people you really want to pay attention to. They can help you organize your tweeps into content-related groupings, like “Funny Tweeps” or “Real Estate Tweeps”.  You can also use lists as a way to grow your network and your sales.

A great tool was recommended to me by one of my tweeps.

The interface is easy to use and the lists are easy to manage. Once you create them they are synced with your Twitter account, which means that they will also sync with applications like Tweetdeck and Hootsuite.

Formulists.com

This is a tool that links to your Twitter account and creates lists for you.

It has suggestions for the types of lists you can have or you can create your own custom list.

What makes this so useful is that it aggregates the list for you based on selected criteria and updates the list daily.

Suggested Lists

These are the lists that Formulists.com suggests for you.  They are a good starting point and give you some great building blocks.

  • Filter your following
    This allows you to add filters like location, tweet frequency or keyword. So you can limit a given list of people you follow to filter only those who talk about their cats.
  • Track your Interactions
    This is a great one for keeping track of your engagement levels. You can create a list of people you talk to, people you retweet and people who retweet you. Set yourself a goal for growing your engagement lists.
  • Manage your followers
    Who is following you? Who is not following you back?  Here you can see what is going on with your follows and followers. If you see a lot of fluctuation in your Twitter numbers this can be a good tool to help get to the bottom of why people are unfollowing you.
  • Expand your interactions
    This is my favorite tool for growing your network.  You can create a list to find people who are like you, based on Twitter suggestions. You can set it to find people who are like someone you follow, so you can find an influencer and then easily find more people like them. You can follow the people your friends are talking to, or people who are mutual friends.  This makes it very easy to target your networking to people who are likely to be interested in you.

Set yourself a goal to increase the size of your engagement base list every day and watch your Twitter network grow!

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How to use Tweetdeck: Video Tutorial

How do I use Tweetdeck?  What do I use it for? Why should I use it?

Tweetdeck is an excellent tool for organizing your Twitter feeds.  It allows you to have your Twitter lists divided into columns, which can be all monitored simultaneously.  You can see your direct messages, your mentions and even your entire friends feed all in one window.  You can follow specific keywords or hashtags or even someone else’s list.  Tweetdeck allows you to keep up with your twitter feeds while working in other applications. The push-notifications alert you to new postings, and give you a summary of what is being tweeted.  Tweetdeck is an excellent way to organize and optimize your use of Twitter. Another perk….you can also monitor Facebook, Linkedin, Myspace and Foursquare.

This is a video tutorial on how to use Tweetdeck. It is a step-by-step guide, taking you through all the buttons, accounts and settings of Tweetdeck so you will be able to make Tweetdeck work for you.