Social media is becoming an integral part of the new marketing strategy. Many would argue that it is now an integral part of any comprehensive business plan. As more companies are embracing social media, we will probably also see more mishaps like the infamous Red Cross Rogue Tweet and the F-bomb on … [Read more...]
Twitter gets fancy with some new updates
May 27, 2011 by 1 Comment
Twitter has just announced a new feature. You now have the ability to see your friends' timelines. Essentially what this does is let you see what your friends see when they login to their Twitter. The argument for this is that if you are following an influencer you might be interested in the type … [Read more...]
Not all Trends are Meaningful
May 25, 2011 by 1 Comment
Many things trend on Twitter. But not everything that trends is meaningful. In fact, some things go beyond being silly and are actually just meaningless - occasionally literally gibberish. Trending is often a product of influence rather than significance. If someone has a lot of followers, and is … [Read more...]
paper.li – The Daily Spam
April 6, 2011 by 4 Comments
paper.li made a big splash on Twitter last fall. By December, everywhere you looked there was a new paper.li. For a while the popularity grew so fast that we began to wonder if they were going to be the new Follow Friday? But as I saw more of them being posted, I also began to wonder: Are people … [Read more...]
Tweeting for Good – Engage the Crowd (pt. 2)
March 31, 2011 by Leave a Comment
Part 2 of Tweeting for Good (Read Part 1: Tweet to be Retweeted) The test Any Twitter user should take this test: 1. Click on your profile and look at a list of your tweets. What is the ratio of replies and retweets to ones you have written? 2. When was the last time your … [Read more...]
How to handle a Tweetastrophy: Chrysler’s real problem
March 16, 2011 by Leave a Comment
Dropping the F-bomb in a tweet last week was a big mistake, but the biggest blunder was the insult to their entire consumer base and supporting community. Twitter happens in a split second. The longer we use it, and the more people become familiar with it, the more forgiving we become. There are … [Read more...]
