Archives for tweet

How to get more Twitter followers (Ethically & Organically)

twitter follow mePeople always want to know how to get more followers. Many people ask if they should buy followers? The answer to that question is definitely no. Buying followers does not get you anything but numbers. No engagement. No link clicking. No retweets. It does nothing for you.  Organic followers are always the best followers. But how do you get people to follow you?

  1. Have interesting tweets.
    This means tweeting more than your breakfast or pictures of your cat. You have interesting things to say, observations on life and general commentary. So don’t just think them, post them on Twitter.
  2. Follow other people
    When you follow people, they will often follow you back.
  3. Retweet
    When you see something you like, share it by retweeting it. This is a great way to tell them that you like their tweet and can open up further conversations. Plus your followers will appreciate it when you share interesting content from across the twitterverse.
  4. Jump into conversations
    There are a lot of interesting conversations happening across Twitter. If you see one, jump in. All you have to do is tweet to the people having the conversation. Add a few thoughts and you might make some new friends.
  5. Join a Twitter chat
    These are topic based discussions on Twitter. They are a great way to get involved in Twitter communities.

These are all great things that you can do. Interesting tweets. However these are not the only ways to get followers. Twiends, a Twitter user and app directory, has a great list of things you can do to ethically grow your Twitter following. Their recommendations are focused on cross platform and off twitter growth suggestions, such as webinars, Twitter widgets and blogging.

So if you are ready for your Twitter following to start growing faster, take a look at your engagement but then also look at the Twiends Guide for some off Twitter ideas.

 

Twitters New “Marketing” Gallery

Article first published as Twitter’s New “Marketing” Gallery on Technorati.

Twitter has taken a bold step into photo sharing with the announcement of their new image gallery feature. But this step might do more than just increase engagement. It could be trigger a huge change in social marketing strategy.

Now on your profile is a photo strip that will show the most recent photos you shared on Twitter. Unlike in Facebook where you can organize your photos into albums as well as have the most recent pictures appear, in Twitter there will be no possible organization. At least not yet. The photo strip simply shows the images you have recently tweeted.

Twitter Photo Strip

The Twitter gallery features your 100 most recent images and will archive as far back as January 2010. It is pulling the images from third party apps like Twitgoo and Moby, because until recently you could only share images on Twitter via third party apps.

Your most recent 4 images will be shown on your profile. But if you click an image, a giant image gallery opens up that shows all your images. They can be viewed as a slide show or as a grid. When you click on an image in the gallery view, it will display the original tweet that posted the image. This allows people to easily retweet images that were posted yesterday or ten months ago.

This is the first time that Twitter truly supports retweeting archived tweets. Twitter is most commonly thought of as an active conversation that is happening now, and not a platform for looking at what people posted last week or even last month. Unless you post more than 100 pictures a week, you will be able to get a glimpse of your Twitter history in photos.

This new photo sharing feature on Twitter could very well be a game changer. It could drastically change the way people are using and sharing information on Twitter. The ability to retweet archived images increases the longevity of a tweet. In many ways it encourages people to tweet with pictures because of the de-archiving aspect. From a marketing stand point, it opens up a world of opportunity to do much more extensive branding through the use of photographs.

The new Twitter gallery may make businesses think more critically on their use of photos in their marketing and sharing strategy on Twitter. It also might make people think twice about sharing that embarrassing photo they took while hanging out with their friends. No matter what, the photo gallery is going to make people think twice.

Twitter Traffic Times Three

Twitter BirdsI love alliteration! Twitter traffic times three is not how to get three times the amount of traffic. Rather it is the three type of traffic coming from Twitter that you are generating. Understanding the source of your traffic will help you understand the power of Twitter to your marketing and branding.

1. Link

Link traffic are the clicks you receive on the links you put in your posts. When you tweet out a link and someone clicks on it, that is considered one of the most valuable kinds of clicks. From a sales point of view it is considered a “qualified lead”. It is qualified because the person who clicked on it is already interested in what you are tweeting about. By clicking the link in the tweet, they are saying they are also interested in the link. Now it is your job to convert the lead.

This is also the easiest link to track because you can use a link shortner which will allow you to get thorough analytics.

2. Profile

In your profile you have your website. Because this is your profile and part of your branding you want to make sure this is your dot com and not a shortened link. People will be able to click this link and go directly to your main website. This will be harder to track. If you are using a website analytics tool like Google analytics or Statscounter you will be able to see the traffic coming in from twitter, but you will have to go into your analytics to identify the source of your traffic, as opposed to the url shortner analytics that will show you the traffic from a specific link.

3. Direct Traffic

This is the traffic that is untrackable. Direct traffic is when someone types your URL directly into their web browser. It is also when someone knows your brand name and finds your URL by searching for it in Google.  In your analytics it may come up as a google search or just direct traffic.

The engagement you do in Twitter will increase your brand awareness. Many people will go to your website because of your Twitter efforts, but because it is direct traffic you will not specifically know that it is a result of your social media efforts.  This kind of traffic is extremely valuable and not at all quantifiable. So we cherish it and get frustrated with its enigmatic essence.

Whatever you do don’t do this! …on Social Media

Trust is an essential part of being a social media manager. In fact, it is cornerstone. When you are managing people’s social media, you are doing more than just tweeting or posting on Facebook. You are acting as their voice, their persona. You are representing them to the online world. This is not a responsibility to be taken lightly.

As a social media manager you have access to private information, to passwords, possibly even real life friend connections. What you do online can boost a brand or career or harm it.  This is the same as all forms of marketing. A bad campaign can do brand damage just like bad PR or bad social media. But in the social-verse it is significantly easier to to damage very quickly. Conversely it is significantly easier to boost someones image and improve their reputation.

However, the dangers of a social media presence are active for anyone using social media. The benefit to using a social media manager is that they are extremely cautious about what they say and how they represent your brand. They err on the side of caution both for your brand management and in regard to the rules and regulations of the various social networks. The great thing about a social media manager is that they will be aware of the ever changing developments, trends, and social taboos.

But for those of you who do not use a manager, you need to be cautious and thoughtful about what you post and tweet.

Whatever you do, don’t do this!

  1. Don’t post your email address. This is just asking for spam and viruses. Plus you don’t know who is going to see that number.
  2. Don’t post your home address. With Foursquare being as popular as it is, this is a really easy thing to accidentally do. But if you post your home address you are telling everyone where you live…exactly. Better to play it safe.
  3. Don’t share you password with anyone other than you social media manager.
  4. Don’t say anything you wouldn’t want your mom to hear. People get into more trouble because they forget that their posts are visible to the entire world.
  5. Don’t post pictures you wouldn’t want your mom to see.  (Wiener, are you paying attention?).

ADD my Twitter

Twitter ADDThe problem with Twitter is that it can be a huge time suck.  Even if you do not have ADD you might find yourself distracted by every new and interesting shiny tweet. When I first got into Twitter, I found myself clicking links, following twitter profiles and looking at pics for hours. Every new person I found posted amazing links to interesting articles, videos and amazing pictures.  Before I knew it hours would have gone by in a blink. So how do you manage your Twitter ADD?

  1. Create Lists:
    Lists are a great way to categorize your Twitter feed. You can put people into lists (ie. groups) and make them topic related. For instance, I have a social media list and a friends list. This is a great way to keep on top of the information you really want to see and not have to sort through all the “other” tweets.
  2. Tasks
    Go through your twitter in tasks. The first thing I do is go through my DMs. Then I check my mentions, then I get back to everyone who was talking to me. After that I leave Twitter for an hour or so to get other work done, then come back and start going through my lists.
  3. Priorities
    You have to set your priorities for what you need to do. I have a lot of lists because I keep track of a lot of things.  But I only have a couple that are really important for me to look at everyday, and even multiple times a day. So if I am have a time constraint, I will only look at my high priority lists and come back to the others when I have more time.
  4. Twitter Will Wait
    Twitter is not a phone conversation. It is not an instant message, though sometimes it seems like it is.  You do not have to respond to every person who mentions you or gives you a retweet the very minute they retweet you.  You can come back hours later and continue your conversation.
  5. Turn off Email Notifications
    As great as it is getting an email every time someone follows you, mentions you, or sends you a DM, it is not a good use of your time. Turn them off! You can easily check all of these things when you log in to Twitter. The emails will just make you want to focus more of your time on Twitter and not on your other work. Let your time on Twitter be your time on Twitter.

Excuse me Officer, mind if Tweet this arrest?

Noah Elliot Tweet from a police car

The now infamous pic that Noah Elliot tweeted from the back of a police car

Social media sharing has just reached a new level as the CEO of Twitpic, Noah Everett,  a photo sharing app for Twitter, shared a pic of the back of a police car as he was being arrested. This bring us to the question of how much sharing is too much sharing? Or a better question, is there such a thing as bad sharing in business?

Many people would argue that people share too much about themselves, their lives, their..ahem..intimate details. But that is in your personal life. What about your professional life? Is personalizing your brand now becoming a tell-all? Is twitter the new corporate Taxicab confessions? Already we have had Red Cross getting drunk, Chrysler tweeting road rage and Weiner showing his, well…

The red cross rogue tweet ended up in extra fundraising, Chrysler buried their story as fast as possible and likely fired the guy who made the tweet, and Weiner stepped down from his office but was offered a job at Huslter.

But Twitpic is not hurting their brand. Though you could argue that every CEO is the face of their brand. Lets be realistic. If Steve Jobs got arrested for public nudity people would care. The CEO of Twitpic….who? What it did show was that power of social media for creating brand awareness.  Because he is the face of Twitpic, even if it is a face that you are unfamiliar with, and he did tweet this sensational event, the drama and humor of it was too much to contain.  Yes his picture went viral. Of course it helps that he has 2.8 million follower on Twitter.

Because of who he is, the sensational element of his tweet made it go viral. Because no on is invested in the public (or private) activities of Noah Everett, announcing to the world that he was getting arrested does not really affect his personal brand. What it did do was bring his actual brand more into the public eye.  This was his real world demonstration how you can share anything on Twitpic….literally anything.

Though not an intentional marketing strategy. Noah Everet did successfully put his brand in the headlines and might have created a public brand for himself in the process.

Keeping up with the Joneses..Tips to keep up on Twitter

black and white image of a 1930's woman on 2 telephones

How many conversations can you keep track of? I bet it is more than you realize

One of the biggest struggles for people when they start using Twitter is keeping up with the conversations.

Many people when they start using Twitter will follow everyone and monitor their entire Twitter experience from the newsfeed. This is a sure fire way to overwhelm yourself. There are tricks you can use to follow conversations and keep track of what is being talked about.

I follow nearly 3000 people on my primary Twitter account. Yes, I said primary. Between all of my Twitter accounts I follow roughly 13,000 people.  There is no way I could read everything being tweeted.

Tips for Following Conversations

Make Lists: Lists are a great way to manage your twitter following. This is a free tool on Twitter. You can create a list for anything and you can create as many as you like. I have lists for friends, topics, interests and even a random list that is my catch-all for interesting tweeties.

Go to Twitter, create a list and then add the people you follow to these lists.

Why is this easier?  Because you can then view your list like your newsfeed. You can see all the tweets from the people on this list, and only the people on this list. This makes reading your Twitter feed much more manageable. Plus the lists help you view your tweeties by topic.

Follow Hashtags: Following hashtags are a great way to follow what is being said about a specific topic or trend.  It is super easy to follow any hashtag. All you have to do is click the tag in a tweet and it will pull up every person who is tweeting and using that tag.

You can also run a search for hashtags or keyword and it will pull up search results that show people using those tags and keyword.

Show Conversation: When you really start talking to a lot of people and tweeting frequently, it is easy to get lost in conversations. Especially if a fair amount of time (like an hour) since you tweeted and they commented.  Twitter allows you to see the conversation between people. If you click on the tweet, Twitter will open up the conversation surrounding that tweet. This will let you see what they were commenting on or responding too. Essentially allowing you to view your conversation and get a reminder of what was being said.

Using lists, hashtags and show conversation will make it much easier to manage your Twitter conversations. But the old adage, “practice makes perfect”, definitely applies. The more you tweet the easier keeping track of the conversations will be.

Ultimately we keep track of many conversations in our head all the time, we just don’t think about it.  We talk to friends and family on the phone. We talk to people in person. When we see someone it is not uncommon to resume a conversation from months ago.  Socially we have trained ourselves to compartmentalize these conversations in our head and hold them for indefinite periods of time.

Conversations in social media are much the same. Now it is a matter of socializing your brain for another set of conversations.

Do you need a Social Media Manager? 50 Ways to Know!

Jenny on the Job drawing of a woman lifeing a box

Are you working hard or smart? Learn to life with you legs not your back on your social media

Should you manage your social media yourself or should you hire a manager? This is a big question that a lot of people have, especially when their business is growing and they find their attention is split between 20 different things.

Here are 50 ways to know that you might need a social media manager.

  1. You still wonder if social media is a fad
  2. You only tweet once a week
  3. You tweet, but you never read what anyone else says
  4. You get the best results from your Twitter when you are on a layover and can only work from your smart phone
  5. You forget you have a Twitter
  6. People ask you for your Twitter handle, and you don’t know
  7. People ask about your business and you don’t see the tweets
  8. You have 10,000 followers and no one clicks to your site
  9. ROI and ROR are terms that don’t seem to apply to your social media
  10. Facebook is something you only do from your phone or hootsuite
  11. You can’t remember the last time you logged into facebook
  12. Your places page on Facebook has your address from 2 moves ago
  13. Twitter keeps asking if you want the tour of the “New” Twitter…that was release Fall of 2010
  14. Facebook keeps trying to give you tours of their new features from 6 months ago
  15. The last wall post was thanking people for birthday wishes from last year
  16. You last tweet is celebrating an anniversary
  17. People think you are a bot
  18. People are flagging you for spam
  19. You still don’t know how to post on the wall of a fan page
  20. The phrase, use Facebook as your fan page, means nothing to you
  21. You niece who is 17 does most of your posts
  22. You wall is covered in spam posts from people trying to get you to learn foreign languages
  23. You don’t know what a hashtag is
  24. You don’t actually know how to post
  25. Your profile image is an egg
  26. No one follows you back
  27. Your biggest fan is a part of #TeamFollowBack
  28. All you do is post news stories that are unrelated to your business
  29. No one can figure out what you do
  30. Your Facebook posts to your Twitter
  31. Your foursquare automatically posts to both your Facebook and Twitter
  32. All your updates are the same on Twitter, Facebook and LinkedIn
  33. The most interesting thing you said was about your lunch
  34. You don’t know the difference between Facebook and LinkedIn
  35. Everyone who tweets you is speaking a different language
  36. Everyone who tweets you has an Egg avatar
  37. You don’t know why having an Egg avatar is a bad thing
  38. You post links to you website and no one clicks the link….ever
  39. You don’t know how to write in only 140 characters so your tweets are always linked to “con’t…”
  40. You only talk about your kids and pets
  41. Your only update is a horoscope
  42. You still think that Paper.li isn’t spam
  43. You tweet the same tweet every day
  44. You can’t think of anything to tweet…ever
  45. You still can’t figure out how to follow anyone
  46. You are wildly successful and don’t have time to tweet
  47. You want your Twitter to help with sales and customer service
  48. You want another way to talk to your clients
  49. You want to bring your Twitter to the next level
  50. You want to implement a social media strategy that will give you business a big boost

 

5 Tips for Live Tweeting

I am totally tweeting thisEvents and conferences are the perfect places to tweet live. It is a great way to share your experiences with your followers and get people more involved with what you are doing. Live tweeting also shows that you are relevant and active in current events, and not someone who only tweets in retrospect. Additionally, it is good way to network with others at the conference.

  1. Hashtags– Most events will have hashtags associated with them. Use that tag on all your tweets from the event. This will let people know what you are tweeting about, and where you are tweeting from. Plus, other people from the conference will be able to see your tweets and you might be able to set up some networking opportunities.
  2. Tell People– Let people know that you will be live tweeting. Anyone who is interested in the show, but not there, will be likely to follow your tweets to get a first hand account of what is happening.
  3. Share your pics!– Remember, a picture is worth 1000 words and Twitter is limited to 140 characters. Pics are a great way to share your experiences, and tools like TwitPic are great for posting your pics on Twitter.
  4. Archive your tweets– Keep a copy of all your tweets from the event by archiving the hashtag. A great app for this is Twapper Keeper – they will track a hashtag for you and create an archive you can access later. This is great for blogging or reviewing all the convos happening from the show when you have more time to look at what other people were saying.
  5. Live in the now– Don’t get so caught up in tweeting that you take yourself away from what is happening. Use tools like speech to text to help you type. But mainly, make sure that you are enjoying what is happening right now, because as great as live tweeting is, you can always write about it later!