Archives for trending

Amy Winehouse Dies and Trends

Amy Winehouse died Saturday morning, from what is likely an overdose. She is the bluesy singer famous for her deep voice and “brazen” lyrics. Though by the end of her life she was almost more known for her drug and alcohol problem than her music. Though her infamous song “rehab” did seem to portend the underlying issues that lead to her early death. Her performance in Belgrade was caught smartphone cameras and immediately reached viral video status as the world watched her slur and stumble through what was ultimately her final performance.

The day that Amy’s death was reported, she again made the viral news. Twitter and Facebook were a buzz with discussion and sad goodbyes to the young talent. The hashtag #AmyWinehouse immediately started trending.

Other hashtags and keywords that were trending in conjunction with #AmyWinehouse was #27club and Keith Richards. The #27club was an obvious one, because she is another musician that died at the age of 27. However, the cultural link to Keith Richards was an interesting leap. Richards was being referenced in relation to Winehouse generally in amazement that Keith has not overdosed, yet Amy did. Despite the brevity of the subject, it was a frequent reference.

Keith Richards Amy Winehouse Tweet

Another trend that was being fed by Amy Winehouse was the hashtag #goplankintraffic. Though a totally disconnected hashtag that is referring to the sport “planking”, many people were making comments about the overall Twitter response and using the #goplankintraffic hashtag as an expletive to express outrage.

#goplankintrafficA disturbing trend was the use of Winehouses user name in a way that was trying to make it look like Amy was still tweeting, and therefore not dead.

Amy Winehouse Tweet

Amy Winehouse Tweet

Amy Winehouse Tweet

Though you could easily go to her account and see that she had not tweeted since July 15th. Regardless, it does make me question why people want to feed into the rumor that she is not actually dead. Likely they are trying to see if they can capitalize on the existing trend and create confusion, though no one really seemed to latch onto the “in poor taste” tweets.

Guest Bloggers Wanted!

I am a bit believer that my opinion is not the only one that matters.  I want to hear your thoughts and perspective.  I always hear about people looking for opportunities to guest blog.  Well, HERE IT IS!  Send me your blog post!

Possible Topics:

  • Social Media
  • PR
  • Reputation Management
  • Time management
  • Business development
  • How you turned your fitness routine into a successful business plan (ok, so I am just trying to throw out some interesting and fun idea’s out there)

Send me an email to with Blog in the subject.

I can’t wait to see what you send!

Monitoring is useless…Analytics are invaluable!

Lauren Armstrong's Statistics

This post is following a blog post on The Wall by Jed Hallam. The post, Social media monitoring: absolutely pointless, essentially says that statistics from SM monitoring are useless. That they encourage people to focus on the minutia of their profile growth and interactions rather than looking at the big picture. I couldn’t agree more and less.

I couldn’t agree more

So many services offer SM monitoring. They will let you know how many new friends you have. How many are women. How many are men. What your primary age demographic is. How many interactions you had. But this is all useless information without an analysis behind it. As Aaron Levenstein said, “Statistics are like bikinis.  What they reveal is suggestive, but what they conceal is vital.”

Without context these numbers mean nothing. When looking at a report we know our basic facts. But what is the meaning behind those facts. Why is your demographic mainly women between 25 and 34? Why did you get a lot of interactions one week and almost none the next? They lead you to focusing on growth in your numbers not the why or how. This is where so many people will work towards quantity over quality. The numbers make you feel like you are doing well, when the reality is you don’t actually know how you are doing.

So what value are these numbers giving you except more numbers? Little to no value.

I couldn’t agree less

Numbers in a vacuum are useless. If a tree falls in the forest and only a lumber jack is there to hear it, did he still cut it down? The interpretation of those numbers in context is what is important. Levenstein was right, what statistics conceals is important. Knowing that you had 100 interactions one week and 500 the next is interesting. But why is it interesting? Good interpretation of statistics will break down those interactions. They will tell you that you got 500 interactions in one week mainly divided between 4 posts. Those 4 posts were on a highly controversial political topic of tree chopping by lone lumber jacks. Your fans were hosting a debate on your site, and telling others about their debate. Therefore generating new fans. All of your other 20 posts were virtually ignored. Now you know that your fans like heated discussions about lone tree chopping lumberjacks. Next week, try posting that the link to that t-shirt you design that says “say not to lumberjacks” and you might be able to create a new revenue stream.

The interpretation of statistical data in context leads to trending. Trending is key to understanding the interests of your fans/friends/followers. Once you understand what you audience is interested in, your social media presence will strengthen. This process is called analytics. It is not just statistics, it is a continued study of the evolution of trending to create a social media presence of significance.

Social Media monitoring is useless.

Analytics are invaluable.

*this blogger has nothing against lumberjacks, lone or otherwise.
Follow me on Twitter @laurencubed and on Facebook