As your business grows you will likely find that the processes you meticulously created and maintained in the beginning of your of your business is likely getting cluttered, messy and generally disorganized as your business grows. This is true in regular business as it is in social media. So as you go through your emails and stick them in folders, update your calendars and finally make that list of all your passwords, take a moment to organize your social media.
How to organize your social media
1. Create lists in Twitter– This is one of the easiest ways to streamline your social media experience as well as increase productivity and your effectiveness. By adding people to lists you are making it much easier for you to consume the information they are tweeting. Your lists can be organized by topic, friends, business or trends.
2. Start using Tweetdeck or Hootsuite– These are both third party apps that help you manage your Twitter(s). You can have columns that show you your mentions, DMs, timeline and yes even your lists. This makes browsing your Twitter activity quick and easy.
3. Set a schedule– This is one of the hardest parts of managing your social media, which is managing your time. Set thirty minutes in the morning and afternoon to check on your Twitter and Facebook. You have all night to watch all those funny Youtube videos that your friends are posting. But during the day you need to focus. So give yourself time limits and create a schedule for what you do. For instance, in the morning I get the link for my most recent blog and I put it on LinkedIn and share it on Facebook. Once I am done with sharing, I go about checking my messages and mentions/DMs, then I look for some engagement. But I have a set routine so I can make sure I get everything done, and do it efficiently.
4. Syndicate your Blog– Through tools like socialoomp you can easily set your blog to automatically tweet out your link for you a few times a day. This will save you the time of scheduling or going onto Twitter to post. If you are not using your blog as the primary source for posting, and you do engagement on Facebook, you can also syndicate your blog post on Facebook. Tools like networked blogs will post your blog link to your page or your profile.