Popularity v. Influence: Are you the popular kid?

There is always a battle between influence and popularity. Popularity is more sought after, but influence is a lot more powerful. Brands often play in both worlds. So which is more significant, influence or popularity? How often do we get caught up in the desire for popularity instead of … [Read more...]

How To Be A Guru in Your Field (Without Calling Yourself One)

One of my geeky hobbies is analyzing Twitter bios -- the 160 character blurbs Twitter users create to describe themselves. It’s fascinating to see how people attempt to encapsulate decades of their personality, experiences and soul in just a sentence or two. Being frugal with words really works in … [Read more...]