Facebook has been going through a lot of changes over the past 6 months. Some have been welcome but many have not. When people talk about not liking the changes, what they ate really talking about is not liking the change in usability. Ever heard the phrase "If it's not broke don't fix it." Well … [Read more...]
How to Give your Page an Edge on Google+
November 9, 2011 By 2 Comments
Now that Google+ Pages has launched you might be asking yourself, do you really need another page for your business? The answer is yes. Though there is a lot of debate on whether Google+ is going to be a truly competitive social network for Facebook, there is one area that Facebook cannot … [Read more...]
Branding the Sales Funnel
October 25, 2011 By Leave a Comment
Something that you hear a lot of in social media is the idea of branding. We also hear about branding in exclusion to sales. But is branding just a marketers excuse for not delivering the sale? What part of the sales funnel incorporates branding? Branding When a marketer isn't deliver the sale … [Read more...]
Do you Understand your Klout?
October 21, 2011 By Leave a Comment
Klout has been the leading source for ranking your social media, and specifically Twitter, influence. Essentially is calculates your influence by how often you tweet, retweet, mention people and how often people retweet and mention you. It takes into consideration the level of influence of the … [Read more...]
Jobs Loss for Social Media
October 20, 2011 By Leave a Comment
The recent death of Steve Jobs reminds us that, while he didn’t have a direct impact on current social media, Jobs did help create the environment for social media to flourish. With products like iTunes and the rise of podcasts in the early 2000’s, Apple put an emphasis on sharing and creating … [Read more...]
Nay-Sayers to Yay-Sayers: How to Convert the Anti-Social Media
October 19, 2011 By 1 Comment
Despite the high usage of social media by a huge portion of the population there are still people out there who are not on board the social wagon. So how do you convert the social nay-sayers into yay-sayers? How do you get the anti-social networkers on the social networks? Lets look at the types of … [Read more...]
Why do I have to wait for Facebooks new features?
October 17, 2011 By Leave a Comment
This is an excellent question. Many people are getting the releases of the Facebook updates well in advance of the general public. So what makes us so special? Well not much really. If you want to be the first to get the new updates, use the new features, play with the new timeline profile, then you … [Read more...]
