Facebook has been going through a lot of changes over the past 6 months. Some have been welcome but many have not. When people talk about not liking the changes, what they ate really talking about is not liking the change in usability. Ever heard the phrase “If it’s not broke don’t fix it.” Well they keep breaking it just to fix it, unfortunately they don’t take it back to the model that worked.
Changes People Liked (for the most part):
Changes People are Neutral on (for the most part):
Changes People Dislike (often passionately):
The last list could actually go on for pages. I picked a few of the most recent issues. The biggest one being the sorting issue. When you go onto Facebook it automatically sorts your feed into “Highlighted Posts” these are posts that Facebook has deemed of most interest by you based on your user activity. Of course this means that you don’t see anyone else other than the high liter few. This also means that if you want to see other people you have to manually search them out. So if you actually want to see all your posts you have to change the sort to “Recent Stories First”. Of course you have to do this every time because the default is not the setting you chose but the setting Facebook chooses, which happens to be the highlighted stories.
The biggest problem with this is that many people don’t know how to change their sort settings, so they either miss a lot of content or they turn away from Facebook in frustration.
Facebook needs to turn their development attention back to an easy user experience and stop trying to be like Google and attempt to anticipate your thoughts before you think them.