social marketing — Blog Cubed

Twitters New “Marketing” Gallery

September 6, 2011 By Lauren MacEwen Leave a Comment

Article first published as Twitter's New "Marketing" Gallery on Technorati. Twitter has taken a bold step into photo sharing with the announcement of their new image gallery feature. But this step might do more than just increase engagement. It could be trigger a huge change in social marketing … [Read more...]

Filed Under: SM3, Social Media, Technology Tagged With: gallery, game changer, new photos, photo, photo sharing, photos sharing, social marketing, tweet, twitpic, twitter

Old Spice Guy vs. Fabio: A Marketing Bro-mance

August 5, 2011 By Lauren MacEwen Leave a Comment

Last year Old Spice made huge waves in the social marketing world with their Twitter campaign. The original campaign got 34.6 million views. Their new campaign modeled itself after the original but kept it fresh by bringing in Fabio as the challenger to the title of the official Old Spice … [Read more...]

Filed Under: SM3, Social Media, Twitter Tagged With: campaign, fabio, fabio lanzoni, marketing, marketing campaign, old spice, old spice guy, social marketing, spices, twitter

Social Media: The Big Four (part 4)

April 15, 2011 By Lauren MacEwen 1 Comment

No surprise, the Big Four of social media are Facebook, Twitter, LinkedIn and blogs. Ok, maybe that last one was a surprise. In Part 3 of our analysis of social media marketing trends, I talked about the rising influence of blogging in marketing. The Social Media Examiner's 2011 Social Media … [Read more...]

Filed Under: Facebook, SM3, Social Media, Technology, Twitter Tagged With: business development, business tools, Facebook, linkedin, market trends, marketing, media marketing, sales, social marketing, Social Media, social media marketing, the facebook era, twitter, youtube

Social Media: The Ultimate Business Tool (part 1)

April 11, 2011 By Lauren MacEwen 1 Comment

The Social Media Examiner released their Social Media Marketing Industry Report. Over this next week I will be sharing and analyzing it. Below is a summary of the top findings from the report: • Marketers place high value on social media: A significant 90% of marketers indicate that social media … [Read more...]

Filed Under: SM3, Social Media Tagged With: brand management, business, business growth, business marketing, business tool, industry reports, marketing, social marketing, Social Media, social media marketing, tools, word of mouth

The Cost of Facebook

April 5, 2011 By Lauren MacEwen 2 Comments

On one of my posts about Facebook Fan Page updates, and the outrage about the wall filtering issue, Steve Silberberg emailed me some very interesting comments. You may remember Steve, he wrote the post: Social Marketing, the Online Tupperware Party. Essentially he pointed out that Facebook is free, … [Read more...]

Filed Under: Facebook, SM3 Tagged With: business, business development, cost, criticism of facebook, direct costs, Facebook, facebook features, fan page, social marketing, Social Media

Social Marketing: The Online Tupperware Party

January 6, 2011 By Guest Blogger 8 Comments

Social Marketing pundits always seem to drive home the importance of growing your network with the ultimate intent of selling your product or service. Call me a cynic, but this sounds a bit like an online Tupperware Party. You invite all your friends (subscribers) over, serve them a little food … [Read more...]

Filed Under: Guest Bloggers, SM3, Social Media Tagged With: building relationship, business, marketing, personal selling, sale, social marketing, social networking, tupperware party

My Twitter Real Estate Value?

October 3, 2010 By Lauren MacEwen Leave a Comment

The idea of Twitter real estate has never been more salient as it is right now. Twitter real estate is the space you have to customize your Twitter profile page. It is the space you have to be able to individualize, personalize, identify, set yourself apart, and express yourself. It is your … [Read more...]

Filed Under: Social Media, Twitter Tagged With: new twitter, real estate, ROI, SMM, social marketing, Social Media, social networking, twitter

How to Make a Background for the New Twitter

October 2, 2010 By Lauren MacEwen Leave a Comment

The New Twitter has changed their interface. While this makes usability better for a variety of reasons, it is rendering the old custom background useless. Yes the backgrounds are still there, but effectively no one can see them. The reason custom backgrounds are so important is that they … [Read more...]

Filed Under: Social Media, Twitter Tagged With: blog, new twitter, SMM, social marketing, Social Media, social networking, twitter

I like you so I will like your Facebook Page

September 30, 2010 By Lauren MacEwen 3 Comments

By the time you get a few hundred friends on Facebook you will start getting TONS of Facebook page suggestions. These are the little notifications that ask you to "like" a page. I don't know about you, but I get more of these than I care to dwell on. Honestly, I generally say "ignore". It … [Read more...]

Filed Under: Facebook, Social Media, TEQ Tagged With: business development, facebok marketing, Facebook, SMM, social marketing, Social Media, social networking, TEQ

Angry at New Twitter

September 29, 2010 By Lauren MacEwen 8 Comments

As New Twitter rolls out there is a lot of anger being expressed. I have to admit, I am a part of the angry crowd. The elimination of the effectiveness of custom backgrounds seems like a minor issue, however it is one that is affecting many people. Custom backgrounds are a great personal … [Read more...]

Filed Under: Social Media, Twitter Tagged With: business development, new twitter, SMM, social marketing, Social Media, social networking, twitter

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