Facebook Ad ROI: Fact or Fiction?

Many businesses wonder if they should do Facebook ads.  Ad click-through rates are notoriously low; not just on Facebook, but all over the internet. Facebook gave themselves an edge through their targeting. You could really specify who saw your ad, and that would increase the likelihood that users … [Read more...]

My Twitter Real Estate Value?

Twitter Bird

The idea of Twitter real estate has never been more salient as it is right now.  Twitter real estate is the space you have to customize your Twitter profile page.  It is the space you have to be able to individualize, personalize, identify, set yourself apart, and express yourself.  It is your … [Read more...]

Project Junkie pt. 2: Productivity Checklist

Matt Mansfield wrote a great post about being a project junkie. He admitted his project addiction and bravely took credit for it and all the professional chaos it can cause. It is my turn. I too am a project junkie. I get excited about things and then just dive in feet first. But as a … [Read more...]

Spam May be good for Breakfast but Not for your Business

The different social networks fill various needs for its users. Linked In is better for B2B and professional networking. Facebook is your social circle online. Twitter is everything from friends to business to news. If you are trying to build your business, or your online reputation, then you are … [Read more...]

Grow your buiness slowly: Patience is a Virtue

How virtuous do I need to be? When you are growing your business, you receive tons of advice. One of my favorite pieces of advice is “Be patient”. I know that if I am working hard and putting my efforts into developing my business that it will grow. The more people I interact with the more … [Read more...]

How badly do you want to succeed?

How badly do you want to succeed? Many of us are entrepreneurs, self starters, business owners, self-employed, freelancers, independent contract, enterprisers, linchpins, and go getters. Some of us have business degrees. Some have MBA’s. Some of us have worked in an industry for 20 years … [Read more...]

Blog Radio

Lauren on Blog Radio: Build Your Career with Passion

I will be on Dennis Charles blog radio show on Monday August 9th at 11 am EST.  Dennis hosts a great show called Build Your Career with Passion.  He has lots of interesting and informative guests who provide a lot of great information about building your career and your business.  Linda Lopeke … [Read more...]

NFO is the new SEO

NFO

NFO is the new SEO If you want your business to be successful, if you want your profile to grow, if you want your blogs to be read, they have to be seen.  It is fairly simple. If no one see’s your post, then you might as well have not made it. We all like to think that our friends will pay … [Read more...]

Build it and the still may not come: It’s been a week, why am I not making money?

@ Money

It’s been a week, why am I not making money? Ah, immediate gratification.  Who doesn’t want it?  Who doesn’t want success and money and love and a fit body and that dream vacation NOW?  I want it now.  I don’t want to wait. I am tired of ......waiting. I recently had someone say … [Read more...]

Build it and they still may not come: You “liked” my blog but did you read it?

SM logoabbrev

Blogging is one of the best ways to speak in depth about your area of expertise.  It is a way your audience can get to know you and your brilliance!  But if no one is reading your blog then your brilliance is wasted. Marketing is only successful if you are able to reach your audience.  A blog … [Read more...]