Facebook has rolled out another update. Here’s the latest: Questions has been unleashed on the Facebook world. Now you can poll all your friends or fans, right from your status update!
Questions is a new feature that allows you to create a poll to post in your status update. You can ask any question, then add as many answer options as you wish for responders to choose from. The “options” are your poll choices. You can even offer “Allow anyone to add options” to let people write in their own answer, if they do not want to choose one of your pre-sets.
When you create a poll, it appears in your newsfeed and on your wall.
If you have a personal Profile and you post a Question, it looks like this:
If you post a Question from your Fan Page, it looks like this:
As you can see, there is a big difference between how Questions appear on the newsfeeds and walls for Fan Pages and Profiles, and there is an obvious benefit to posting as a Profile. However, what makes Questions so exciting is its potential for business use. This could be a great tool for crowd sourcing or crowdsurfing, and engaging your fan base with your page. But it is also less likely that anyone would take the poll if all they see is a link.
If someone does actually click through and answer the question, it will show up as activity in their news feed (as either the link or the whole post – Facebook is still testing this). For now, the Fan Page link situation is inhibiting the use of this feature as an interactive business tool. Maybe Facebook will change it as they work out some of the kinks. Meanwhile, a great blog, Ignite, breaks down the Fan Page Question posting process.
In any case, if you’d like to try out this interesting new feature, get Facebook Questions.