If an eye-catching photograph was a weapon it would be a bazooka shot by the hands of the marketing militia. A great marketer is like a master of warfare that knows all the right methods to reach his targeted audiences. He’s good at what he does, because he understands how to attract and manipulate the human mind. He uses sensory stimulation (mostly visual) to gain the attention of potential customers and then he plants the seed of desire in the viewer’s mind. The consumer can’t help his attraction to the marketer’s images, or can he?
Yes, he can. The consumer wants more than just stimulating imagery informing him about the worth of a company. He wants to know what other people have to say about it. He’s probably going to take the advice of someone he knows over the salesperson’s bias opinion. He will probably even take the advice of someone he might not know personally over the messages a commercial ad has to offer.
There are online sources for insight like angieslist.com that offer personal reviews on all kinds of companies nationwide. The site is made up of product/service users personal testimonials. It’s a good place to visit if you are thinking about purchasing a new product or service that you are unfamiliar with.
Angie’s List is sort of like the website version of the Yankee Army in the Civil War with the sometimes ruthless marketers filling the shoes of the control-hungry Confederate Army. Marketers tend to display an unbearing influence on the minds and desires of their targeted audiences. They sometimes tell the potential product-users only the things they think they will want to hear in order to win over their heart and the content of their pocketbooks. The Yankee Army on the other-hand would be representative of Angie’s List because of their moral and honest standings.
Companies like Angie’s List are the consumers army, fighting for genuine responses about a company’s product/service performance. They want to free all consumers from the normal advertisements by providing them with valid customer feedback via their website. They have the most powerful tool of all backing them; word of mouth. There’s no weapon stronger than a genuine verbal or textual review from an actual person who has experience with a product.
The needed exposure rate of any product or service can be severely decreased by the trusted marketing maven. To harness such influence through the word-of-mouth – via social media – is paramount to the success of the new (or old) venture.