Modern Mad Men: What’s in your Media Cocktail?

Mix. Layer. Repeat. Our culture has a love-hate affair with advertising. What was once an art reserved exclusively for the Ad Men of Madison Avenue (you’ve heard of Mad Men?) has deteriorated over the years, as savvy consumers get harder to reach. It’s an embarrassing cat-and-mouse game now, as … [Read more...]

How to say No – and still get the client

In yesterday's post we talked about how to know how much free actually costs. This is an important question. If you make your living by giving advice and opinions, you want to make sure you are not working for free. At some level, people need to realize you are not a pushover willing to answer all … [Read more...]