Archives for googles

SEO Killer! Google is the Primary Suspect

SEO (Search Engine Optimization) is the primary way to drive traffic to your website. It is what facilitates you coming up in search results and therefore facilitates people going to your website. But Google might be trying to kill your SEO.

SEO primarily operates from the use of keywords. These words are used strategically in your site to help the search engines find your site and match it with appropriate search terms. The better your SEO the better you will turn up in the search results. Really good SEO can result in you being one of the first few websites found in a relevant search.

Google is jumping on the privacy train, but not in a way that users will actually know. They are making it so if you do a search, and you are signed into Google, your search will be encrypted. What does this mean? Good question! This means that the information about your search, keywords and the link you clicked to get to the website will not be shared with the website.

What this means to websites:

When someone comes to your website from a search engine, they use a search term to find your site. That gives them a link to a page on your site. They click the link and go to your site. As obvious as this is, this information is important to your SEO strategy. You want to know the words people are using to find your site. You want to know the links that are bringing people into your site.

The data you will not be receiving due to the new encryption is:

  • Referral Data – This is the link they clicked to get to your site.
  • Key Words- These are the search terms the used to find your site.

This information will not be withheld on ads or sponsored listings, so if you pay for your listing you will still know how the user found you.

Whats the upside?

This is only affective when people are signed into their Google accounts, which is roughly only 10% of the users. So 90% of your organic traffic will deliver data to your analytics. The other 10% will show you that the user came, but not the how’s, what’s or where-from’s.

Why are they killing my SEO?

Good question. The primary argument is this is a step towards increased privacy. Google has often been criticized for being too invasive. They gather and share information about their users. This is giving users the option of increased privacy in their searches. Of course, Google still has this information and that information is still feeding into their ads, sponsored links, stories, etc. So you will not likely notice the increase in privacy.

From the users point of view nothing has changed. From the websites point of view, they are being denied some valuable data.

Google+ for Everyone!

Google Plus

This great cartoon from the Funny Pictures Blog just says it all

Google+ has finally released its stronghold on exclusivity. For the first few months of the social networks life, it has been an

exclusive club. The world was divided between the invited and the non-invites. Well, the world for people who cared. The invite only policy did create some buzz surrounding it. Leaving the more well connected with techno-geeks to be the first to get invites. But as people tired of exclusivity, getting an invite was not that hard. Even Chris Brogan wrote a blog post saying if you want an invite to tweet him use a certain hashtag and someone will send you an invite.

Many of us “invited” have questioned the value of leaving it invite only for so long. As Google+ struggles to leap into mainstream acceptance, the ongoing exclusivity was creating a lack of interest instead of a growing interest. But that has all been put to rest as Google+ has opened up to the public. Now everyone can have their chance at the newest social network.

In honor of the Grand Opening, Google+ plus added an update to the networks most popular feature, hangouts. Hangouts is essentially a group video chat. You could let people know that you were “hanging out” in a chat room and other people could join you. This is great for group video chat. Despite its popularity, it still seems to be a highly under utilized feature of the network. With the Grand Opening, Google gave hangouts a big update for mobile. It is now available from your mobile phone.

Now that the exclusivity is over. The big names in tech and social media are pushing the network onto everyone. The mobile update has been released. The buzz has been created, died down, and created again. The question still remains, will Google+ be a viable competitor to Facebook?

My RSS Feed is Gone!!

cartoon man sitting on a bench reading an oversized magazine with an RSS symbol on the coverI was doing some basic maintenance on my blogsite and suddenly realized that my RSS feed subscribers dropped down to zero.  You can imagine my “WHAT THE F*%$!!!!” reaction.  Once I got a grip, I decided to leave it for a day to see if maybe it was just some horrible dream.  So I came back and checked and nope, it was real.  All of my subscribers were gone.

I checked my RSS address and it was no longer registering my RSS feed, which was totally confusing and frustrating.  I actually had to go into my wordpress site and eliminate my custom feed.  Then I deleted my feed on Feedburner and reclaimed it. THEN I had to assign a new feed url and redirect my wordpress to the new feed address! Thankfully I did not have many subscribers…

Ok, wait, not really –  I am thankful for every subscriber!  What I mean is that I just offered a subscription box on this site, so I hadn’t yet gathered many subscribers.  But for people who have been managing subscribers for a long time, having your feed url get tanked could be devastating!

I hope that by fixing the RSS feed the subscribers I had will find me again.

Of course after I did all this I started doing some research on feedburner, specifically for this post.  I originally wanted to talk about what feedburner counted and what they didn’t, and why it is not always the most accurate form of traffic stats for blogs.  I found out that Google has been doing some algorithm adjustments and my RSS tanking was most likely because of this.  A post was written talking about feedburner possibly being one of the sources to people having RSS issues. Apparantly Techcrunch and Mashable both had issues with their feeds because of this update.

If it can happen to Mashable, it can happen to me! and you!

So go out and check your feed and make sure that all is well in your blogoverse.