Monitoring is useless…Analytics are invaluable!

Lauren Armstrong's Statistics

This post is following a blog post on The Wall by Jed Hallam. The post, Social media monitoring: absolutely pointless, essentially says that statistics from SM monitoring are useless. That they encourage people to focus on the minutia of their profile growth and interactions rather than looking at … [Read more...]

Build it and they still may not come: how to get interactions on Facebook

You are up on all the latest social media tech. You have every account you own hooked up to Hootsuite and your posts are scheduled 3 times a day for the next 2 months. You post the pretty pictures of the nice sunset and a funny video of a cat riding a vacuum. You have 2,000 friends who wish you … [Read more...]

Build it and the still may not come: It’s been a week, why am I not making money?

@ Money

It’s been a week, why am I not making money? Ah, immediate gratification.  Who doesn’t want it?  Who doesn’t want success and money and love and a fit body and that dream vacation NOW?  I want it now.  I don’t want to wait. I am tired of ......waiting. I recently had someone say … [Read more...]

Build it and They May Not Come: Coming Soon!

I will be writing a blog series called "Build it and They May Not Come" talking about social media and SM applications and not getting buzz or traffic. This is an issue that many of us have whether we are doing social media personally or professionally. Some blogs will be written in conjunction … [Read more...]

How to Fail on Facebook…or Not

A recent post from Inside Facebook talks about how to make the most of your facebook page from a marketing perspective. They are angling from a restaurant perspective and how Burger King was an utter failure at their Facebook experiment. Using social networking is a powerful marketing tool, … [Read more...]