I read a lot of blogs. I am sure this does not surprise you. In reading blogs I often pay attention to the writing style of the particular post. Some people are very analytical, some are casual, some write like they are in the middle of a conversation with you. When I come across good writing style, I appreciate it. I like that witty play on words or a nice turn of phrase. I appreciate cleaver alliteration and enjoy the feeling when I understand an obscure reference. But there is more to style than writing.
Writing style is more than the words that flow out of your fingers. The visual impact of words are also important. Maybe it is my background is graphic design. Maybe it is my obscure interest in typography. Maybe it is that I just read a lot of blogs and want them to be easy to consume.
One of the more common style issues in a post is literally the paragraph format. Some people write blogs where nearly every sentence is its own paragraph.
Sometimes they will even have more than one line of space separating the individual sections.
Some people do this because they feel that it makes their post look more substantive. They think that blocks of dense text is hard to read and unwelcoming. In a way they are right. If a paragraph is nearly the length of your screen it can feel a bit daunting.
If the words are too dense then we are disinclined to read it. However if they are too far apart we feel the same way.
It is not a matter of creating white space to make your post feel longer and easier to read. It is matter of writing in a way that makes your post easy to consume.
This means that you need to make it easy on your reader to read. Don’t you remember in school that a traditional paragraph is 4 sentences long? Now 4 sentences is not to much to take in. In fact, you can write more than for sentences. Lets make it 4 lines. Four lines is a nice block of text. It is not so dense that it is overwhelming. But it is not so spread apart that you are having to scroll down every two lines just to keep reading.
Being easy to read is more than just the words that you use. It is also the way in which they are presented. It is like TYPING IN ALL CAPS. WHEN YOU DO THIS PEOPLE THINK YOU ARE YELLING AT THEM. If you want to make your point, do it in the words you use not the capitalization. Too much white space is a pet peeve of mine because it makes reading the post difficult. I don’t want to have to scroll down every couple of lines to continue reading, it makes the post feel disjointed in my mind. Often times I have to reread to to make sure I absorbed all of it, and if that’s the case then I am not likely to do it.
So keep in mind that traditional writing styles have prevailed for a reason and make sure your blogs are both good to read and easy to read.