Have you been wondering how to build your email list? How to generate leads from your website? Wondering how to encourage people to get in touch with you?
When you look at the hits to your site, every single one is an opportunity to make an introduction. Every visitor is a potential lead. But how do you capture them? How do you convert hits to leads?
This is an important question and there are many tactics that can be used. Calls to action, promotions, subscriptions and newsletters are all techniques that work. However, not every lead will automatically be product based. Not everyone is ready to subscribe to your RSS, get your newsletter or buy your product. Some leads want to talk to you first.
This is the beauty of the contact form. The contact form gives your audience a non-specific way to get in touch with you.
Why is a contact form better than just an email response address?
A contact form captures information. When people use the form, you have a name and an email address. This is is an easy way to start building your list.
A contact form can be less intimidating to a potential client/customer. Sometimes when sending someone an email, they might worry that it is not going to the right person. What if there are multiple emails on the site to choose from, and you select the wrong address? Some of us like knowing that we are reaching the CEO, others may feel a bit intimidated about emailing someone so important in the company. A contact form takes away the guess work. It is a safe, generic way for someone to get in touch and feel confident that it is going to the right place, because the form is designed specifically for inquiries.
A contact form can also be set to go to an email address that multiple people receive on your end. You can establish an email just for the contact form and have it forwarded to multiple email addresses. This way, if the person who usually responds to inquiries is on holiday, the inquiry will still get attention. If you are not the usual respondent, but are one of the people receiving the email, you can keep track of the types of inquiries. With multiple recipients you can also make sure that the right person is responding to an email and the potential client does not feel like they are being bounced around from person to person, but having their question addressed by the right person right away.
Contact Me is a great plugin for blogsites. This will put a “Contact” tab on your pages, making it easy for your visitors to see how to get in touch with you. Their site also provides a contact management solution so you can keep track of your contacts and even create tasks for follow up communication.
Contact Form 7 is another good one for creating custom forms that are built into your page. These integrate easily and seamlessly and are very professional looking.
*just a side note, neither SM Cubed or Lauren MacEwen is being paid to promote any contact form plugin.