Twitter Analytics are (Almost) Here

Article first published as Twitter Gets Analytical on Technorati. If you use Twitter for business then you are painfully aware of one fatal flaw...tracking your Twitter traffic. Want to know your Twitter ROI? Love to dig into analytics? Want to know the details of your traffic sources? Well, … [Read more...]

Tracking Twitter Traffic

Twitter Analytics

Despite the obvious enjoyment of the alliteration in tracking twitter traffic. It is a common question that people have. How do you track twitter traffic.  Well the short answer is you can't, or at least not completely. The longer answer is, yes there are tools to use and Twitter just made it a lot … [Read more...]

Twitter Traffic Times Three

Twitter Birds

I love alliteration! Twitter traffic times three is not how to get three times the amount of traffic. Rather it is the three type of traffic coming from Twitter that you are generating. Understanding the source of your traffic will help you understand the power of Twitter to your marketing and … [Read more...]

Top 3 Online Tools You Need to Track Your Social Media Growth

Tracking your Social Media

Social media is becoming increasingly important as a way for businesses to connect with buyers, prospects, and the market. As social media grows, it will become critical for businesses to brand themselves and build relationships as part of the sales and marketing process. Social media marketing can … [Read more...]

Facebook Fan Page Analytics: What you don’t know

Facebook has provided analytics for all page owners. However, you might find that a lot of their analysis is not necessarily all that informative.  Yes, it will give you an overview of your activity.  Overall how much activity was on your page? How is your engagement from last week to this … [Read more...]

My RSS Feed is Gone!!

I was doing some basic maintenance on my blogsite and suddenly realized that my RSS feed subscribers dropped down to zero.  You can imagine my "WHAT THE F*%$!!!!" reaction.  Once I got a grip, I decided to leave it for a day to see if maybe it was just some horrible dream.  So I came back and … [Read more...]

Monitoring is useless…Analytics are invaluable!

Lauren Armstrong's Statistics

This post is following a blog post on The Wall by Jed Hallam. The post, Social media monitoring: absolutely pointless, essentially says that statistics from SM monitoring are useless. That they encourage people to focus on the minutia of their profile growth and interactions rather than looking at … [Read more...]

Infuence: The New ROI of Social Media

ROI (Return on Investment) has always been a challenging analytic to gather.  In traditional marketing, the questions are: How effective is the ad?  Are people paying attention to it?  Are we driving business from it?  Are we successfully building a brand?  Companies have striven to answer … [Read more...]