How do you link a Facebook Page to Twitter? This has been a big question that people ask all the time. This is called syndicating. Web Syndication is when you have one feed that is being distributed over multiple channels or source. This is most commonly seen with blog feeds, also known as RSS. RSS of course stands for “Real Simple Syndication”. Social syndication is when you have a social networking account that is posting on multiple social networking platforms, ie. posting on Facebook and having it also post on Twitter.
Can you link your Facebook to your Twitter? Yes. Should you do it? Probably not.
First I will tell you how to create the link and then I will tell you why it is a bad idea. I will even throw in a couple of reasons why it could be a good idea.
How to Link your Facebook Page to Twitter
First things you need to have are 1. a Facebook account and 2. a Twitter account.
Then go to www.facebook.com/twitter
Click the “Link to Twitter” button next to your fan page and you are done.
You can also choose what content is shared from Facebook to twitter. For instance you want to share updates but not events, or photos but not links. You can customize your syndication so not everything you post on Facebook is simultaneously posted on Twitter.
Why you should say no to syndication
Facebook and Twitter are two very different social networks. They are used for different purposes, in different ways. They have different audiences and different voices. What might be a good communication on Facebook that would drive a lot of interaction and engagement might not be good on Twitter.
- Twitter is limited to 140 characters and Facebook is not. So when you post on Facebook, and it is longer than 140 characters, you will get a post on Twitter that will be truncated.. The problem with this is that it becomes obvious that you are posting from another account.
- Truncated posts. The problem with having a truncated post is that your tweet is being cut off mid thought or sentence. If the person is interested in reading the rest they will have to click the link and go to another platform to read the rest of the post. Most people will not be interested enough to click the link.
- Phoning in your Social Media. No one likes to think that your social media account is not actually you. They want your Twitter to be you tweeting and know that you are there to respond to them if they interact with you. A post coming from Facebook demonstrates that you are not interested in being on this social platform and that you just want to get your information out to the world.
- Different strokes for different folks. Facebook and Twitter have very different audiences. Their demographics are different and people use them for different reasons. The type of interaction that you have on Facebook will be very different from the type of interaction you will have on Twitter. What will be good for Facebook will not be great for Twitter, and vice versa. By syndicating you are assuming your audience to be the same across both networks, and though there maybe some cross over, they are likely different.
- Duplicate Posts. If you are posting the same thing on both the social networks, the part of your audience that does follow you on both will be bored. The audience that is looking into your and checking out your two profiles will see that they are the same and not find any reason to follow both.
Why you should syndicate
It is only fair that I share some reasons for you to syndicate your posts, as well as tell you why you shouldn’t.
- Blog Feeds. There are many tools to syndicate your blog feed on both Facebook and Twitter. By linking the accounts together you are cutting out one extra step. Now you just have to feed your blog to your Facebook and it will tweet it out for you.
- Active Tweeter. If you are a really active tweeter, syndicating your Facebook as a way to show your tweeps what you are posting on Facebook is an easy way to share the information. Your followers will still know that you are not phoning in your Twitter because the majority of your posts will not be originating from Facebook. (of course they will have no real reason to like your Facebook page because they will know that all the posts are being filtered through Twitter anyway).