Jobs Loss for Social Media

apple_infection

The recent death of Steve Jobs reminds us that, while he didn’t have a direct impact on current social media, Jobs did help create the environment for social media to flourish. With products like iTunes and the rise of podcasts in the early 2000’s, Apple put an emphasis on sharing and creating … [Read more...]

Learning to streamline

SocialMediaLandscape

Many business professionals begin their habits early in college. From the first time they pick up a Franklin Covey planner or buy their first mousepad made of detachable pieces of notepaper, they’ve developed an organizational routine they’ll carry through to the business world. For many of … [Read more...]

How to get more Twitter followers (Ethically & Organically)

twitter follow me

People always want to know how to get more followers. Many people ask if they should buy followers? The answer to that question is definitely no. Buying followers does not get you anything but numbers. No engagement. No link clicking. No retweets. It does nothing for you.  Organic followers are … [Read more...]

Twitter Analytics are (Almost) Here

Article first published as Twitter Gets Analytical on Technorati. If you use Twitter for business then you are painfully aware of one fatal flaw...tracking your Twitter traffic. Want to know your Twitter ROI? Love to dig into analytics? Want to know the details of your traffic sources? Well, … [Read more...]

Get to 1st, 2nd & 3rd base on Twitter

Twitter Valentines Card

Have you gotten to third base on Twitter? I bet you have and you don't even know it. Marketing has three levels: primary, secondary and tertiary. Each one has a specific audience and means something different to your analytics. But if you don't understand these levels, you might be misunderstanding … [Read more...]

Tracking Twitter Traffic

Twitter Analytics

Despite the obvious enjoyment of the alliteration in tracking twitter traffic. It is a common question that people have. How do you track twitter traffic.  Well the short answer is you can't, or at least not completely. The longer answer is, yes there are tools to use and Twitter just made it a lot … [Read more...]

Twitter Traffic Times Three

Twitter Birds

I love alliteration! Twitter traffic times three is not how to get three times the amount of traffic. Rather it is the three type of traffic coming from Twitter that you are generating. Understanding the source of your traffic will help you understand the power of Twitter to your marketing and … [Read more...]

New Twitter Photo…bucket

Twitter Picture

Twitter has finally made it possible to upload photos directly onto their website. Previously third party applications like, yFrog and Twitgoo had dominated this aspect of the application. But ever since the company bought out the primary third party desktop client, Tweetdeck, in May, they have been … [Read more...]

ADD my Twitter

Twitter ADD

The problem with Twitter is that it can be a huge time suck.  Even if you do not have ADD you might find yourself distracted by every new and interesting shiny tweet. When I first got into Twitter, I found myself clicking links, following twitter profiles and looking at pics for hours. Every new … [Read more...]

Old Spice Guy vs. Fabio: A Marketing Bro-mance

Last year Old Spice made huge waves in the social marketing world with their Twitter campaign. The original campaign got 34.6 million views. Their new campaign modeled itself after the original but kept it fresh by bringing in Fabio as the challenger to the title of the official Old Spice … [Read more...]