Jobs Loss for Social Media

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The recent death of Steve Jobs reminds us that, while he didn’t have a direct impact on current social media, Jobs did help create the environment for social media to flourish. With products like iTunes and the rise of podcasts in the early 2000’s, Apple put an emphasis on sharing and creating … [Read more...]

Nay-Sayers to Yay-Sayers: How to Convert the Anti-Social Media

Dead Twitter Bird

Despite the high usage of social media by a huge portion of the population there are still people out there who are not on board the social wagon. So how do you convert the social nay-sayers into yay-sayers? How do you get the anti-social networkers on the social networks? Lets look at the types of … [Read more...]

Hotzone Gets Social!

This weekend I will be giving a presentation on social media and emergency management at the EPA's Hotzone conference in Houston, TX. The conference is for emergency responders to train them on how to respond in emergency situations. Last April I gave a talk at the the local emergency management … [Read more...]

Why do I have to wait for Facebooks new features?

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This is an excellent question. Many people are getting the releases of the Facebook updates well in advance of the general public. So what makes us so special? Well not much really. If you want to be the first to get the new updates, use the new features, play with the new timeline profile, then you … [Read more...]

5 Rules You Should Break When Blogging for Business

A common question entrepreneurs ask is, “Should I blog?” If you have a business, it’s worth your while to do so.  Why? Consider this: “Companies that blog generate 55 percent more visitor traffic.” So say the authors of From Prospect to Evangelist - Optimizing Relationships with Social … [Read more...]

iCloud OS: Good for Business?

Apple has finally released their new operating system, iOS5, complete with the highly anticipated iCloud. Drawing on principles of cloud computing, iCloud gives you access to all of your information but doesn't rely on any one machine, whether it be a computer or dedicated server, to store or access … [Read more...]

Will Fan Pages Get the Timeline Update?

Burbery TImeline Fan Page

Facebook has been rolling out the "timeline" update on the newsfeed and on profiles. Will fan pages be the next update? It is the logical progression. Since the fan page update at the beginning of 2011, Facebook has been updating the layout of the fan page in conjunction with the profiles. The main … [Read more...]

Facebook Gives you Ad Money!

Facebook Free Money

If Facebook gives you money will you place an ad? Facebook ads have consistently under performed. For many businesses the ROI and click through rate have barely been worth the investment. Though as Facebook has improved their targeting features, the efficacy of the ads are starting to improve. Many … [Read more...]

Hello..Hello…Hello…Is anyone out there? and Other Blog Traffic Questions

Blog Traffic

Traffic. Traffic. Traffic. This is what everyone wants. You want to know how to get it and how to get more of it. Of course you do. You don't want to write and feel like the sound of crickets chirping are the only thing coming back. So lets look at how you get traffic; how you understand your … [Read more...]

Facebook’s New Platform & Social Signals as Search Engine Ranking

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Facebook is the world’s second largest advertising network, second only to Google, in terms of users, scale and global influence. In September, Mark Zuckerberg gave the keynote at F8, an annual conference about all things Facebook. Woven into the many topics, was the announcement of Facebook’s … [Read more...]