In today’s constantly-connected world, there’s no escaping social media. Companies are using social media to reach a new audience of consumers, schools are creating Twitter and Facebook accounts to connect with students and their families, and entertainment companies use social media to reward … [Read more...]
Blogging is Doing
October 27, 2011 By Leave a Comment
Search engines are used by billions of people every day, helping them find products to buy, stores to buy them from, information on anything imaginable or the directions to their grandmother's house. Because search engines are such a huge part of consumers' lives, they have become a huge part of how … [Read more...]
Jobs Loss for Social Media
October 20, 2011 By Leave a Comment
The recent death of Steve Jobs reminds us that, while he didn’t have a direct impact on current social media, Jobs did help create the environment for social media to flourish. With products like iTunes and the rise of podcasts in the early 2000’s, Apple put an emphasis on sharing and creating … [Read more...]
5 Rules You Should Break When Blogging for Business
October 14, 2011 By 3 Comments
A common question entrepreneurs ask is, “Should I blog?” If you have a business, it’s worth your while to do so. Why? Consider this: “Companies that blog generate 55 percent more visitor traffic.” So say the authors of From Prospect to Evangelist - Optimizing Relationships with Social … [Read more...]
Facebook’s New Platform & Social Signals as Search Engine Ranking
October 7, 2011 By 1 Comment
Facebook is the world’s second largest advertising network, second only to Google, in terms of users, scale and global influence. In September, Mark Zuckerberg gave the keynote at F8, an annual conference about all things Facebook. Woven into the many topics, was the announcement of Facebook’s … [Read more...]
Competitive Advantage
September 15, 2011 By Leave a Comment
Porter’s Five Force Model is still an efficient, tried and true method of assessing the profitability and competitiveness of a market. Developed in 1979 by Michael E. Porter of the Harvard University School of Business, the model allows companies to better understand their respective … [Read more...]
Catalyst
September 1, 2011 By Leave a Comment
With the American economy mired in the mud and fears of a double-dip recession looming, the professional world, it seems, has stagnated. These can be worrisome times for businesses, as comparisons to the Great Depression are being regularly drawn. However, a lot has changed since the last time … [Read more...]
Social Score: Measure your Impact in Social Media
August 23, 2011 By 1 Comment
Influence, engagement and reach are words often tossed around in social media, but how are these elements measured and assigned value? The average social media user definitely influences and engages with their followers, and although the audience might be small, your reach can extend … [Read more...]
Mom and Pop are Back?
August 18, 2011 By Leave a Comment
Thanks to the eCommerce and social media, mom-and-pop businesses can compete effectively alongside multinational corporations on equal footing. Smaller, more agile companies may even have the advantage in some cases. In fact, users may not be able to tell if a site they visit is run by a guy in a … [Read more...]
Medical Clicks
August 4, 2011 By Leave a Comment
Doctors have a variety of new technology at their fingertips they can use to make their lives and those of their patients easier. Most of this technology is affiliated with actual treatment, but there are other aspects of the doctor-patient relationship that have been aided, at least in part, by new … [Read more...]
