Social Media with an EQ flair
SEO (Search Engine Optimization) is the primary way to drive traffic to your website. It is what facilitates you coming up in search results and therefore facilitates people going to your website. But Google might be trying to kill your SEO. SEO primarily operates from the use of keywords. These … [Read more...]
Something that you hear a lot of in social media is the idea of branding. We also hear about branding in exclusion to sales. But is branding just a marketers excuse for not delivering the sale? What part of the sales funnel incorporates branding? Branding When a marketer isn't deliver the sale … [Read more...]
I read a lot of blogs. I am sure this does not surprise you. In reading blogs I often pay attention to the writing style of the particular post. Some people are very analytical, some are casual, some write like they are in the middle of a conversation with you. When I come across good writing … [Read more...]
Klout has been the leading source for ranking your social media, and specifically Twitter, influence. Essentially is calculates your influence by how often you tweet, retweet, mention people and how often people retweet and mention you. It takes into consideration the level of influence of the … [Read more...]
Despite the high usage of social media by a huge portion of the population there are still people out there who are not on board the social wagon. So how do you convert the social nay-sayers into yay-sayers? How do you get the anti-social networkers on the social networks? Lets look at the types of … [Read more...]
This is an excellent question. Many people are getting the releases of the Facebook updates well in advance of the general public. So what makes us so special? Well not much really. If you want to be the first to get the new updates, use the new features, play with the new timeline profile, then you … [Read more...]
Facebook has been rolling out the "timeline" update on the newsfeed and on profiles. Will fan pages be the next update? It is the logical progression. Since the fan page update at the beginning of 2011, Facebook has been updating the layout of the fan page in conjunction with the profiles. The main … [Read more...]
If Facebook gives you money will you place an ad? Facebook ads have consistently under performed. For many businesses the ROI and click through rate have barely been worth the investment. Though as Facebook has improved their targeting features, the efficacy of the ads are starting to improve. Many … [Read more...]
Traffic. Traffic. Traffic. This is what everyone wants. You want to know how to get it and how to get more of it. Of course you do. You don't want to write and feel like the sound of crickets chirping are the only thing coming back. So lets look at how you get traffic; how you understand your … [Read more...]
