If Facebook gives you money will you place an ad? Facebook ads have consistently under performed. For many businesses the ROI and click through rate have barely been worth the investment. Though as Facebook has improved their targeting features, the efficacy of the ads are starting to improve. Many of the ads are being broadcast by large companies who can literally dump tens of thousands of dollars into their ad campaign. However, Facebook ads are not really meant for large companies, they are best suited for small business.
Early in 2012 Facebook Marketing Solution which includes a partnership with the National Federation of Independent Business and the U.S. Chamber of Commerce, will be launching a $10 million dollar grant program. The purpose is to give every qualified small business on Facebook $50 towards advertising on the site. This is an effort to promote commerce, help small businesses get an advertising boost and help familiarize small business with Facebook Ads. The primary desired result is awareness, additionally they are looking for more fans for the pages, more revenue for the small business and an increase usage of Facebook ads by small business.
This is a huge opportunity for small business to get acquainted with the ad program and get some free marketing money. So if you do not yet have a fan page for your business, now is the time to build it so you can get you grant!