I love alliteration! Twitter traffic times three is not how to get three times the amount of traffic. Rather it is the three type of traffic coming from Twitter that you are generating. Understanding the source of your traffic will help you understand the power of Twitter to your marketing and branding.
Link traffic are the clicks you receive on the links you put in your posts. When you tweet out a link and someone clicks on it, that is considered one of the most valuable kinds of clicks. From a sales point of view it is considered a “qualified lead”. It is qualified because the person who clicked on it is already interested in what you are tweeting about. By clicking the link in the tweet, they are saying they are also interested in the link. Now it is your job to convert the lead.
In your profile you have your website. Because this is your profile and part of your branding you want to make sure this is your dot com and not a shortened link. People will be able to click this link and go directly to your main website. This will be harder to track. If you are using a website analytics tool like Google analytics or Statscounter you will be able to see the traffic coming in from twitter, but you will have to go into your analytics to identify the source of your traffic, as opposed to the url shortner analytics that will show you the traffic from a specific link.
3. Direct Traffic
This is the traffic that is untrackable. Direct traffic is when someone types your URL directly into their web browser. It is also when someone knows your brand name and finds your URL by searching for it in Google. In your analytics it may come up as a google search or just direct traffic.
The engagement you do in Twitter will increase your brand awareness. Many people will go to your website because of your Twitter efforts, but because it is direct traffic you will not specifically know that it is a result of your social media efforts. This kind of traffic is extremely valuable and not at all quantifiable. So we cherish it and get frustrated with its enigmatic essence.